Books by Arjun Sen

Unquit Forever: Keep Yourself In The Game®

Arjun was flying high. Then his life changed, and adversities started piling up. All seemed lost, and Arjun felt it was time to give up. But amazing helping sherpas with open arms started appearing, walking him to the next milestone. He was not alone.  One such milestone was getting to the start of a marathon, getting there itself was a big accomplishment. Then he realized it will take nearly 65,000 steps to finish the 26.2-mile journey. His immediate reaction was, “Not happening.” Arjun took a deep breath and realized, “at any moment, I just have to take one more step. There will be 99 reasons for not taking that, but I need to find the one reason to take it”. He saw all his sherpas standing with him and felt he could not let them down. It took nearly 65,000 times not giving up, to finish the marathon. That is the power of not giving up, as it makes the “not-happening” happen in all our lives.

This book is about everyone’s story of not giving up. Each one of us goes through challenges in life and when we are in the middle of a storm, often we feel that our existence gets rocked. Let us together appreciate every sherpa and celebrate every ‘never give up’ moment.  Every time we celebrate, every time we bring the fist-pump out, we all find a way to keep ourselves in the game.

The book is to appreciate the unquitters in all of us.

Coming November 22nd!

Raising a Father®

“I was running fast in the corporate world. Promotions and raises defined my life. Then came a moment when I got the biggest wakeup call in life, when my eight-year-old daughter, Raka, told me that I did not know her. I thought it was a dare, I thought it was a challenge. Initially I did not get it, how much pain a daughter feels when she lives every day experiencing that emotion.

That one moment shook my world. I realized that each one of us has the same 24 hours in a day. I was stealing time from my family and my future, to invest in my corporate career growth. I was truly a corporate workaholic. But even in a moment like this, I was amazed to see that my daughter had not given up on her nearly absent father.

I sat quietly that night and I realized the path I was on, my father-daughter future will get reduced to obligatory phone calls on birthdays and Father’s Day. I decided to make this wake-up call count and chose to quit the corporate world. I started a marketing consulting company from my basement in Denver and began the real journey of becoming a true father. I had one mantra, “just be present.” The more I was present, the more I realized the magnitude of pain I had caused my daughter. The journey back was not a quick fix but a lifetime commitment.

The book is a reflection of me getting lost as a dad and my daughter rescuing me and putting our relationship back on track. Initially, I titled the book Raising a Daughter. But then, I realized who raised who and changed the title to Raising a Father. Today, thanks to Raka, I feel more balanced in life, appreciate life more and proudly introduce myself as a father first.”

Arjun Sen

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Customer Karma®

Customer Karma, is a must-read for any business that wants to attract, effectively serve and retain life-long customers. Good karma is cultivated by heart-felt good action. When companies genuinely invest in their customers, they are rewarded with good karma of customer loyalty with abundant returns. This formula works with every relationship and in every area of your life. But knowing the formula is not good enough as Arjun emphasizes that Customer Karma is about action, not words. Businesses build good “Customer Karma” only when they put their customers first in all their actions.

Arjun successfully fulfills his vision of a poignant, fun first-hand perspective of what businesses are doing, and triggering thoughts on what they can do differently in Customer Karma. Arjun playfully crosses the boundary of polite business correctness to reveal the biggest vulnerability of businesses; not knowing on a personal level anything about customers they are pursuing or specifically what makes them tick. He connects businesses to dating and parallels the process of courting a date and should be a similar process to courting a customer. He brings tremendous value in his explanations of how to connect with customers in a way that requires awareness and authenticity.

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Wow One More®

Wow One More®: Secrets to Win Big® from 13 Restaurant Leaders is a powerful tool for anyone looking to jump-start a restaurant business. Arjun Sen leads a “Who’s Who” in the restaurant industry, who share insights and inside stories based on their own incredible successes. Whether it’s building your culture, your brand, your customer experience or your team this book is the how-to guide you need to grow your business and become the leader you always imagined.

The book features these restaurant thought leaders: Blaine Hurst, Tom Ryan, Lane Cardwell, Steve Provost, Bob Bafundo, Tom Cole, William Espey, David Flanery, Michael Haith, Randy Miller, Mike Speck, and Larry Zwain.

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