Swapan Seth is a brand, marketing and creative consultant. He is also an author, a columnist with leading lifestyle magazines, an art collector, a wine collector. He lives between Gurgaon and Naldehra in India.

Here are some key insights from this week’s show:

• Start your branding journey with the purpose of delighting.
• Every brand must find its own voice that connects.
• Be easily inspired, keep your windows open.
• Always ask the question: “What do I need to know?”
• Find clients that are courageous.
• Every person has a story that is worth gathering.