07Mar 2019

How is your dating life going if you… Give out a reward card on your first date and after each date you punch a heart and offer a reward of carnations after 5 punches and roses after 10? For last-minute dates, you offer double points (two punches)? You offer specials such as a free dessert […]

07Feb 2019

How would you feel if you found out that your date was tracking where you go, what you do, and was found going through your credit card statements? You may feel that you are being STALKED. Shouldn’t your date simply pay attention to you and get to know you? Many brands do the same thing […]

03Jan 2019

Once you align your brand in the feeling business, it is important to quantify the value of positive feelings you are generating in your customers. Your customers always walk in with an anticipation and if you surprise them with something nice, it will start the experience on a positive note. Then you can build on […]

07Dec 2018

Every customer, every day walks into your store with anticipation. Everything you do or don’t do impacts your customers’ feelings and all the feelings blend to influence the customer’s relationship with your brand. Hence it is the Customer Feelings that defines your success. THE FIRST FEELING SETS THE WHOLE EXPERIENCE: What is the first feeling […]

08May 2017

Over the years, I have seen that for most hospitality brands, especially restaurant chains, the guest experience drops the most at peak times.  In fact, for some brands, nearly half the customer dissatisfaction comes during peak times. WHY IS THIS THE CASE? Imagine your brand is designed to serve 100 customers at peak time. That […]

12Apr 2017

Avoid Hit & Run PR Here is a case study that demonstrates how a small company had acted in a similar situation as United did. BACKGROUND STORY: A few years back I was working with one of the top golf coaches in the country.  Along with coaching top professionals, his team also offered destination coaching.  […]

12Mar 2017

This morning I woke up at three o clock at a hotel in Phoenix.  I had a perfect plan. 3:30 AM: I will get ready and leave the hotel. 3:50 AM: Return the rental 4:15 AM: Will be in the airport and enjoy a cup of coffee before boarding my flight. 4:40 AM: Ready to […]

13Feb 2017

This year on Valentine’s day we will spend more than 20 BILLION DOLLARS1. Brands have spent Billions to get their fair share of the sales. Brands are on an auto-pilot mode as they don’t want to miss a single celebration. After Valentine’s Day it will be Easter, then Cinco De Mayo, then Mother’s Day also […]

31Aug 2016

The Customer Karma® book is at the final phases of its production.  The cover design is done. Now it is left to the publishers to do their share to make the book look good so that I can get the book in your hands. As I look back and relive every moment I spent writing […]